Amber Group: AI Helpdesk Automates Engineering Workflows

Amber Group deployed Enjo as the intelligent automation layer between Slack and Jira -eliminating manual ticket creation entirely, achieving 100% structured ticket completeness, and going from POC to full production across all engineering teams in five weeks.

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Amber Group

Amber Group is a leading global digital asset company providing institutional-grade crypto financial services. Founded in 2017 by ex-Morgan Stanley and Goldman Sachs professionals.

  • $3B peak valuation (2022)
  • $630M+ funded
  • 500–1,000 employees worldwide
  • 700+ institutional clients
  • $1T+ cumulative trading volume
  • Profitable since inception
  • HQ: Singapore · Hong Kong, Taipei, Seoul, Vancouver

Enjo Capabilities Deployed

  • AI-powered ticket creation (Slack → Jira)
  • Intelligent routing to correct Jira project
  • Conversational detail capture in Slack
  • Automated daily updates (Jira → Slack)
  • Real-time delivery insights for managers

Zero

Missed engineering requests

100%

Structured ticket completeness

5 Weeks

POC to full production

24/7

Automation coverage

— CHALLENGE

Manual Workflows Couldn't Keep Up with Global Scale

With 500–1,000 employees globally, Amber's engineering teams rely on Slack for communication and multiple Jira Software projects for execution. As the company scaled across multiple offices, a growing volume of engineering requests, bug reports, and feature discussions flowed through dozens of Slack channels daily. Converting these into actionable Jira tickets was entirely manual - engineers had to read messages, create tickets, select the correct project, fill in details, and track delivery.

This created compounding friction:

  • Requests scattered across channels with no unified intake
  • Missed or duplicated tasks falling through the cracks
  • Incomplete tickets requiring manual follow-ups
  • Limited visibility for managers into workload and delivery status

At a time when speed was a competitive advantage, manual workflows were becoming unsustainable. The objective was clear:

  • Automate Slack-to-Jira ticket creation across multiple engineering projects — eliminating manual handling entirely
  • Route tickets intelligently to the correct Jira project based on channel context — zero misrouted work
  • Ensure 100% ticket completeness with structured detail capture — no manual follow-ups
  • Deliver real-time delivery insights and automated daily updates to engineering managers
  • Deploy natively within Slack with zero change management overhead

— SOLUTION

Enjo as the Intelligent Automation Layer Between Slack and Jira

Amber Group partnered with Troopr Labs to deploy Enjo as the intelligent automation layer between Slack and Jira. The implementation integrated seamlessly into existing workflows with zero disruption.

AI-powered ticket creation

Enjo automatically captures Slack engineering requests, structures them into complete Jira tickets with appropriate fields and formatting, and creates them in the correct project — without manual intervention. When additional context is needed, Enjo initiates a conversational flow within Slack to gather details before ticket creation, ensuring every ticket arrives fully formed.

Intelligent routing and triage

Tickets are automatically routed to the correct Jira project based on channel context and request type. Enjo also delivers automated daily updates by syncing Jira statuses back into Slack, giving managers real-time visibility into workload and delivery progress across all teams.

Implementation

Troopr Labs worked closely with Amber's core engineering team to map workflows, configure project-specific automations, and fine-tune routing rules. A one-month POC tested Enjo on live channels with iterative optimization. After validation, Enjo rolled out to full production across all engineering teams in under five weeks.

— BUSINESS IMPACT

Zero Manual Overhead, Full Delivery Visibility

Enjo delivered measurable, transformative impact on Amber Group's engineering operations:

Results

  • Zero missed requests - every engineering request is automatically captured, structured, and routed to the correct project
  • 100% ticket completeness - tickets arrive complete and actionable from the start, eliminating follow-up cycles
  • 5 weeks to full production - measurable impact within the first week; full rollout across all engineering teams in under five weeks
  • 24/7 automation coverage - engineers spend time building, not on admin

Managers have real-time visibility into delivery across all projects and geographies, enabling proactive workload management. The bottom line: faster engineering execution, zero manual overhead, improved accountability, and stronger delivery control across Amber Group's globally distributed organization.

Why this matters
  • End-to-end resolution, not just notification - Enjo completes the full workflow from Slack message to structured Jira ticket without manual steps
  • Zero-friction adoption - works natively within Slack, no new tools or change management required
  • Structured automation transforms quality - every ticket arrives complete, correctly routed, and immediately actionable
  • One layer that scales - a single platform powers ticket creation, routing, triage, updates, and insights across all teams
  • Fast proof of value - measurable impact within the first week; full production in under five weeks

For global technology companies managing distributed teams across multiple projects and time zones, Enjo offers a proven path to eliminating execution friction and scaling engineering operations with confidence.

Transform complex support workflows

Deploy AI inside your existing support stack and prove business impact quickly.
Request a Demo

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